Towsty Partner ProgrammeLeads with a head start
Connect with homeowners who've assessed their property, reviewed an online estimate, and chosen to speak with installers. You'll see the property and estimate brief before deciding to claim.
Already a Towsty partner? Log in to your portal
What Towsty provides
Every lead comes with clear property details and estimate context, so you can quickly decide whether it fits your business.
Estimate context included
Estimated heat loss and system sizing are based on EPC data and the homeowner assessment. Use them as a starting point for your own survey and design.
Indicative system size
A kW sizing estimate gives you early context before your own design, quote, and specification work.
Grant eligibility indicated
We check the homeowner answers against BUS/HES rules, so you can see likely grant eligibility before progressing.
Informed homeowners
Homeowners have reviewed the estimated costs and potential savings, giving them a clear understanding of what to expect.
Your coverage, your choice
Select the postcode areas you can service well. Only see leads you can actually take on.
How it works
Sign up
Complete a short application with your MCS details and select the areas you serve.
Get approved
We verify your MCS certification and activate your account within 48 hours.
Receive leads
Get notified when new leads appear in your areas. See property details before buying.
Close the job
Claim a lead, contact the homeowner, provide a quote. Simple as that.
What we ask of partners
Towsty is built on trust. We deliver quality leads, and in return we ask partners to commit to quality service.
Respond within 72 hours
I will respond to every lead and any subsequent homeowner contact within 72 hours of receipt.
Communicate clearly and honestly
I will communicate clearly and honestly with homeowners (or their nominated point of contact) at every stage of the process.
Honour agreed timelines and scope
I will provide accurate quotes and timelines, and deliver the work agreed with each homeowner.
Only accept work I can deliver
I will only respond to leads I have the capacity to undertake professionally and in a timely manner.
Simple pricing
No signup fees, no monthly costs — pay only when you claim a lead
- £25.00 per lead, charged on claim
- Property and estimate brief included
- Choose your coverage areas
- No minimum commitments
Being transparent: You only pay when you claim a lead. No subscriptions, no hidden fees. Before you claim, you see a property and estimate brief so you can decide if the job fits; once you claim, you receive the homeowner’s contact details to follow up directly.
Common questions
Do I need to be MCS certified?
Yes. We only work with MCS-certified installers. This ensures quality for homeowners and means leads can access government grants like BUS.
What happens if I can't respond in 72 hours?
We'll send you reminders to help you stay on track. Prompt contact gives you the best chance of winning the job — homeowners tend to go with the installer who responds first.
Can I choose which areas I cover?
Absolutely. You select the postcode area you can service during sign up. Need to update them later? No problem, this can be done via your installer portal settings.
What information do I see before buying a lead?
Before buying you'll see: postcode area, property type, bedrooms, number of radiators, the home's footprint/area, estimated heat loss, annual heating demand (kWh), estimated homeowner costs, and whether they're grant eligible. Full contact details are revealed after you buy the lead.
Is there any obligation to buy leads?
None at all. You only buy leads you have capacity for. That's part of our commitment to quality.
What if a lead doesn't convert?
Leads are opportunities, not guaranteed jobs. Conversion depends on your pricing, speed of response and customer fit. We focus on connecting you with informed homeowners who are actively looking to take the next step in their heat pump journey.
What if there's an issue with a lead?
If a lead does not meet our quality standards, you may be eligible for account credit in line with our Lead Quality Credit Policy. This covers defined issues such as invalid contact data, duplicate leads, unauthorised enquiries and unsuitable properties.
What can I do with a Towsty lead?
Towsty leads are homeowners who have requested to be contacted by installers to discuss a potential heat pump installation. You can use the information provided to contact the homeowner, understand their requirements, complete a survey and provide a quote or proposal. The information should only be used for this purpose and not for broader marketing or unrelated outreach.
All certified installers have the opportunity to sign up to Aireo — a platform designed to simplify the heat loss journey and support installers every step of the way with our dedicated team. Learn more